<iframe height="0" src="https://www.googletagmanager.com/ns.html?id=GTM-WJQQ9JK" style="display: none; visibility: hidden;" width="0"></iframe>

Apple's WWDC in 2023: What Future Can We Expect?

Apple's WWDC kicks off on June 5th, and it's going to be a big one.

2023-05-31

Apple's WWDC in 2023: What Future Can We Expect?

Apple's upcoming Worldwide Developers Conference (WWDC) is expected to be a major event for the company. Speculation is rife that Apple may finally unveil its long-rumored mixed reality headset, marking its entry into a new product category. This could give the world a first glimpse of Apple's attempt to prove that virtual reality is worth investing in. 

Apart from the much-anticipated mixed reality headset, Apple's WWDC is expected to feature a range of announcements, including operating system updates, new apps, features, and possibly new hardware. To stay updated, we have compiled details on how and when you can watch the main WWDC keynote, as well as some of the exciting announcements that we expect from Apple.

Apple has confirmed that its main WWDC keynote is scheduled for Monday, June 5th, at 1 PM ET / 10 AM PT. The event will take place as a digital and in-person event at Apple Park in Cupertino, California, with Tim Cook, the CEO of Apple, expected to kick things off. Let’s get into some of the biggest announcements that we expect Apple to make during WWDC.

Unlock the world of app promotion and join our vibrant community. App Developing & Marketing (Android & iOS) - Linkedin Group

You'll gain access to the latest tech updates, a wealth of marketing insights, and an unexpected bonus!  Join now and be part of the conversation.

Appranking | App Promotion Tool

Mixed Reality Headset

Amidst the fervor surrounding WWDC, the spotlight is undeniably on Apple's much-anticipated mixed reality headset.

Although Apple has remained tight-lipped, reports indicate that this groundbreaking device will offer both virtual reality (VR) and augmented reality (AR) experiences. Operating as a standalone device, the headset might connect to a battery pack reminiscent of the iPhone's design. Early whispers also suggest that the headset will support tweaked versions of popular iPad apps, offering a glimpse into Apple's innovative approach. 

Apple Mixed Reality Headset

 

15-inch MacBook Air

Apple is rumored to introduce a larger variant of the beloved MacBook Air, boasting a 15-inch display.

Equipped with the impressive in-house M2 chip featured in last year's models, this new iteration aims to offer enhanced performance. While the larger screen may impact sharpness slightly, the overall experience is expected to maintain the exceptional quality associated with Apple's MacBook lineup. Additionally, some hint at potential updates for other Mac devices, such as the 13-inch MacBook Pro, 13-inch MacBook Air, and the 24-inch iMac, potentially featuring the new M3 chip. Apple's expansion of the trade-in program further suggests the imminent arrival of these new devices.

Apple 15-inch MacBook Air

 

Updates for iOS, iPadOS, and macOS

WWDC serves as a platform for Apple to unveil exciting updates to its operating systems, and this year is no exception. Developers and users alike eagerly anticipate the reveal of iOS 17, rumored to bring several highly requested features. Already teased is a suite of accessibility features, empowering iPhones to speak in the user's voice with a mere 15 minutes of training. Additionally, iOS 17 might introduce a smart display-like iPhone lock screen that transforms into a smart home-style display when tilted horizontally. iPadOS 17 is also expected to receive updates for Stage Manager, enhancing its capabilities.

Updates for iOS, iPadOS, and macOS


A Mental Health-Focused Journaling iPhone App

In line with iOS 17, Apple is reportedly developing its own journaling app for the iPhone, catering to users' mental health and well-being. This unique application allows individuals to document their thoughts and activities throughout the day, with the added convenience of topic suggestions. Moreover, it offers the innovative "All Day People Discovery" feature, allowing users to track their social interactions and identify unusual patterns. While Apple might unveil the app at WWDC, its official launch is anticipated for the fall.

Opening Up Apple's Closed Ecosystem

Apple faces increasing pressure from European regulators regarding its closed ecosystem. To comply with new antitrust legislation, known as the Digital Markets Act (DMA), Apple may need to make substantial changes. WWDC may serve as a platform to preview alterations to its iPhone and iPad ecosystems, including potential support for third-party app stores and sideloading apps within the EU. Such changes would mark a significant shift in Apple's approach, allowing for more user freedom and promoting healthy competition within the digital landscape. Furthermore, there are discussions about Apple potentially relaxing its restrictions on third-party browsers, no longer mandating the use of Apple's WebKit engine. This move would foster greater differentiation and innovation in the realm of mobile browsers.

Additionally, Apple might consider granting access to its NFC chip, which currently remains limited to Apple services like Apple Wallet and Apple Pay. Such a step would enable developers to explore new possibilities and create diverse applications that enhance the overall user experience.

We Appranking, a smart app promotion platform, are now inviting some valuable developers and app promoters to try our features FOR FREE.

With our website, you can get the latest market news and quickly understand your competitor's strategy, market data, etc. to IMPROVE YOUR APP'S RANKING within the app stores.

Click Appranking to try all our features for free and save up to $399!

Empower your team with our App Marketing Intelligence

Free forever. Cancel anytime.

All content, layout and frame code of all Appranking blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.